Then you pitch and let the media know what’s going to happen.For the Sunday tsunami and tidal wave situation, an expert in waterbourne diseases would be able to get out in front of the media needing this expertise simply because it can be calculated when the threat of disease will happen and when the media will need the help. The need arises two to three days after the event. What’s next? What else will the media need by Friday? Sunday? Day 12 through 15?The timeline allows you to factor in the lead time appropriate for the type of media you want to focus on.
The real key to recognize if you are going to try to jump on a current event, is that while your news release responds to something that just happened, you must not propose something that for the media is simply too late. If they already are covering it a certain way, then you can’t propose something similar. You can’t come in with something that is behind the eight ball. You have to come in with something new.To do this you have to get out in front of the existing current media coverage. This is the crucial issue -- you have to get way out in front of what the media needs. You do this by anticipating what will happen and walking in with the proposed story idea in the nick of time. Only then will you be recognized and utilized. To make sure that you receive appropriate consideration, you can call in to a specific editor before you send a news release. Present the idea.
Then you send it and then you call and follow up with the recipient editor.Here’s a true story.Several years ago, cult deprogramming expert Mary Alice Chranalogar wrote a book called Twisted Scriptures. One week in March a cult group in Texas announced that God was coming on a spaceship and was going to take all the followers away in two weeks time. To Mary Alice and family members, this news was a clear signal that mass suicides were being contemplated. Mary Alice had me send out a news release to the Texas and southern media. The headline: Heaven’s Gate Suicides Can be Stopped. A media circus resulted in Garland Texas that day, and the leader of the cult under significant media pressure caved in, came to the podium and publically acknowledged he was a fraud. Many many cult members were saved and successfully reuinted and returned to their families.
The psychological bondage that held the victims was broken. Remember that as with any other news release, you’ve got thirty seconds to communicate that a large number of people in the audience will be interested in the topic. With radio and TV you’ve also got to indicate that you will be a great guest. The body of your news release must emphasize the words that create audio or visual word pictures so that the producers can imagine what the show would sound like or look like.When you contact the media you must quickly develop an accurate understanding of who the audience is.
Ask the media about their audience and the demographics of the population. If you know who the audience https://www.sunmolds.com/product/blow-molding-machine/ is you can figure out what they will be interested in and you can pitch and emphasize the aspects that will interest the biggest audience possible.So every day, pay attention, think about what is happening, and then think about the consequences of what is happening. If this happened today, then what will it result in two or three days from now.Then think about what you can do to help people to the problem that is coming.
The real key to recognize if you are going to try to jump on a current event, is that while your news release responds to something that just happened, you must not propose something that for the media is simply too late. If they already are covering it a certain way, then you can’t propose something similar. You can’t come in with something that is behind the eight ball. You have to come in with something new.To do this you have to get out in front of the existing current media coverage. This is the crucial issue -- you have to get way out in front of what the media needs. You do this by anticipating what will happen and walking in with the proposed story idea in the nick of time. Only then will you be recognized and utilized. To make sure that you receive appropriate consideration, you can call in to a specific editor before you send a news release. Present the idea.
Then you send it and then you call and follow up with the recipient editor.Here’s a true story.Several years ago, cult deprogramming expert Mary Alice Chranalogar wrote a book called Twisted Scriptures. One week in March a cult group in Texas announced that God was coming on a spaceship and was going to take all the followers away in two weeks time. To Mary Alice and family members, this news was a clear signal that mass suicides were being contemplated. Mary Alice had me send out a news release to the Texas and southern media. The headline: Heaven’s Gate Suicides Can be Stopped. A media circus resulted in Garland Texas that day, and the leader of the cult under significant media pressure caved in, came to the podium and publically acknowledged he was a fraud. Many many cult members were saved and successfully reuinted and returned to their families.
The psychological bondage that held the victims was broken. Remember that as with any other news release, you’ve got thirty seconds to communicate that a large number of people in the audience will be interested in the topic. With radio and TV you’ve also got to indicate that you will be a great guest. The body of your news release must emphasize the words that create audio or visual word pictures so that the producers can imagine what the show would sound like or look like.When you contact the media you must quickly develop an accurate understanding of who the audience is.
Ask the media about their audience and the demographics of the population. If you know who the audience https://www.sunmolds.com/product/blow-molding-machine/ is you can figure out what they will be interested in and you can pitch and emphasize the aspects that will interest the biggest audience possible.So every day, pay attention, think about what is happening, and then think about the consequences of what is happening. If this happened today, then what will it result in two or three days from now.Then think about what you can do to help people to the problem that is coming.
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